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The SEO Vault Episode 96: Jul 8, 2021

Co-Host: Sophie Allen + Mike Milas

Special Guest: Bucky Helms

 

Google Testing sticky footer with related searches on Chrome mobile
Google On Third-Party PageRank-Like Metrics
Machine Learning takes care of obvious spam
Google: Don’t Worry About Spammy Links From Content Going Viral

And So Much More!

6:30 Web 2.0 Ranker Weekly Update
– 25% OFF 4th of July Sale ends TODAY, so make your purchases to be entered into the $10k drawing!
– NEW VAULT GIVEAWAY – Random Giveaway! Comment during the show and we will give away a prize to a random person in the comments.
AP News Brand features are live on the site
– Press release syndication has been rebuilt and better sites added.
Philadelphia Local Marketing Mastermind will be on November 5th, 6th, and 7th. – next week more updates on speakers and topics
– We are hiring https://web20ranker.com/careers/

12:38 SEO News for The Past Week
– Core Update

SERP Changes/ Tests
– Google Testing sticky footer with related searches on Chrome mobile

Google Says
3rd party metrics, what John Mueller says
Don’t link all your pages to all your pages says, John Mueller
– Machine Learning takes care of obvious spam – Search off the record podcast Duy Nguyen
– Don’t worry about spammy links from going viral said John Mueller

SEO News Discussion
15:40 Don’t worry about spammy links from going viral said John Mueller
19:00 3rd party metrics, what John Mueller says
25:55 Core Update

33:05 SEO Mad Scientist Update

Q&A:

11:52 All USA OR any Canadian sites for the Press Releases?
37:22 Were those GMBs that dropped using names with a dash like ” name – geo” or words like “name in geo”
41:38 Did the CTR test do anything?
44:36 Lost ranking for a site that’s brand is like “City Commercial Cleaners” (“City” being the actual word “City” and NOT the city name). I wondered if that was hurting them too. Being too generic, keyword-rich, even though it is their actual company name.
46:25 Is it most ideal to set up a general location page or do you recommend geo+kw pages as the primary location page?
50:48 Can you tell me, how to index citation links currently it’s getting really hard to index them naturally in Google/ using the indexer tool.
55:21 Reviews seem to be a gmb rankers these days?
59:25 GMB Spam Fighting as an SEO service for clients? Thoughts?
1:00:50 What happens if a business on GMB moves to a new location that needs re-verification? Does the existing map with rankings get de-indexed during the verification process?

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