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The SEO Vault Episode 93: Jun 17, 2021

Co-Host: Sophie Allen + Mike Milas

 

– Google June 2021 Core Update Finished Rolling Out On Saturday, June 12th
– Google Page Experience Update Rolling Out Between June 15 & End Of August

–  Now Live: Google My Business Performance Report Direction Requests & Website Visits
Google Tests Refinement Bubbles In People Also Ask
Google: Quality Is A Site Level Signal

And So Much More!

2:40 Web 2.0 Ranker Weekly Update
– NEW VAULT GIVEAWAY – Random Giveaway Comment to Enter
– Weekend Deal Starts Tomorrow Morning
– New Niche Relevant Guest Post Links are here: eCommerce and Travel Niches are health and tech. Premium, hand-selected list, great metrics, lots of RD
AP News Brand features live soon
We Are hiring

30:50 SEO News for The Past Week
John Mueller thinks it is a fallacy for SEOs to focus on tiny factors and that SEOs feel they need to win at every one of them
– Google June 2021 Core Update Finished Rolling Out On Saturday, June 12th
– Google Page Experience Update Rolling Out Between June 15 & End Of August
– Now Live: Google My Business Performance Report Direction Requests & Website Visits

SERP Changes/ Tests
Google Browse More Ideas Search Feature
– Google Tests Refinement Bubbles In People Also Ask
Google Tests Arrow Up In Footer Of Mobile Search Results
Google Tests Article Carousel For Author Knowledge Panels

Google Says
– Google: Quality Is A Site Level Signal
Google: There Isn’t All That Much Trick In Search

SEO News Discussion
35:42 SERP Changes / Tests
42:02 Google: Quality Is A Site Level Signal
44:28 Google: There Isn’t All That Much Trick In Search

Q&A

8:40 Any tips on outranking phone directories like Justdial/practo/etc?
21:18 What is the difference between Custom Signal and Managed Link Building?
27:07 PBN Map Embeds in the GMB Accelerated package, how many are there, and should we add more?
47:17 Do you have a suggestion for a GMB search term that is heavily competitive to push it over the top?
51:48 On my GMB we have suite c building 4 for the address. Should I change to C4? Is there any benefit in doing so?

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