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The SEO Vault Episode 90: May 27, 2021

Co-Host: Sophie Allen + Mike Milas

– May 22nd Google Algorithm Update Is Off The Charts
Google Mobile-First Indexing Still Not 100% Yet, Some Sites Are Still Not moved Over
Google Search Console Performance Report To Drop Rich Result Type
Google Tests Expandable More Specific Searches

And So Much More!

2:35 Web 2.0 Ranker Weekly Update
– Memorial Day Sale Starts Now
– NEW VAULT GIVEAWAY – Random Giveaway Comment Enter – At the end, we will give away a prize to random question in the comments
– SEO Mad Scientist Yearly Report is Done. Released in last weekend’s email but if you missed it you can sign up and get it on the website.
– Local SEO Roundtable Webinar was yesterday. The replay will be Live Soon

7:20 SEO News for The Past Week
– May 22nd Google Algorithm Update Is Off The Charts
Google Mobile-First Indexing Still Not 100% Yet, Some Sites Are Still Not moved Over
Google Search Console Performance Report To Drop Rich Result Type
– Google Tests Expandable More Specific Searches
Google said Yesterday They Sent 2.9 Million Manual Webspam Actions In 2020; much less than previous years such as in 2018
Google 4 million manual actions and in 2017 Google sent 6 million manual action notifications.
Google Featured Snippets Tests Also Covered On This Page Links

SEO News Discussion
12:00 SERP Volatility

44:58 SEO Mad Scientist: CTR Test Update

Q&A

14:00 Do you think reviews in Google my business with keywords help increase prominence in Google?
16:00 I had some downward movement on Local campaigns. Your crew is doing an audit for me (I’m coming to the end of a GMB accelerated and for the first time the numbers dropped on the grid)?
17:56 Regarding the GEO Grid, what are the best strategies/tactics to expand your coverage area? (Aka, more green further away from GMB)
23:40 In addition to the tips on ranking, what do you see working for the best conversion rates once people land on the website?
26:26 Would also love to hear your best tips on CTR optimization. I have a couple of clients that are getting a lot of impressions but the CTR isn’t what we want.
28:45 How much do you think Web Core Virtuals will affect SEO moving forward.
34:05 Would your mini-network help with the off-page portion of that strategy?
35:35 I changed my primary category and am now last in the map pack for the old term. Revert?
37:52 Where do you see the Google Local Algo going/evolving in the future?
42:18 Can those Points of Interest citations be social citations?
42:56 Should you build citations, web 2.0’s and another online branding before creating the GMB listing?

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