Co-Host: Mark Luckenbaugh + Mike Milas
11:21 E.A.T and BERT Score – Does Google have an E.A.T or BERT Score?
18:58 Google never uses the data for Ads – Google Replied
21:52 Dwell time and engagement, does Google consider these, and are those working now? What our test says
48:50 I have a client that is moving locations in a few weeks – beyond just ensuring the new NAP is consistent across citations, the site, and GMB, are there any other best practices to help offset potential rank drops due to new location?
53:18 Filtering storefronts in service areas, in hybrids with overlapping service areas…