The SEO Vault Episode 158 – The Importance of Having Optimized URLs

SEO Podcast Co-hosts: Mike Milas + Bucky Helms

Highlights From This Episode

What’s Going on With Our SEO Brands

Stay in the know about new services, products, software, and more.

Web 2.0 Ranker Weekly Update

4:30  Brand updates, deals, promotions, and news.

  • We will have Terry Samuels as the special guest on next week’s episode of the Vault.
  • We have two new case studies out for our linkbuilding and monthly GBP campaigns:
  1. How A Law Firm Increased Phone Calls 414% & Increased Website Visits 351% W/ GBP Monthly Campaign
  2. How A Law Firm Increased Organic Users By 77.45% & Organic Traffic By 63.58%
  • Weekend deal: Get 15% off the first month of monthly GBP campaigns using code 15offGBP.
  • We have added the Local Reporting Suite to the monthly GBP campaigns.

SEO News For The Past Week

13:54 Catch up on the latest industry and algorithm updates.

Google Says

Industry & Algorithm Updates SEO Discussion

17:21 How the Service Area Business bug affected rankings

22:41 The importance of having optimized URLs

29:07 SEO Mad Scientist Update


25:19 I have a problem where I only have ~300 pages, and all of a sudden, there are 15,000 non-index URLs (most of them are parameter queries, such as sorting order). I believe this is the reason rankings are dropping. Can someone lead me in the right direction to begin fixing this issue?

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