The SEO Vault Episode 156 – Optimising Your Site For Better Ranking

Co-hosts: Joseph Shields (special guest) + Mike Milas + Bucky Helms

24:32 Web 2.0 Ranker Weekly Update

  • The Local Marketing Mastermind will be there next weekend from September 16th to 18th in St. Petersburg, Florida.
  • GeoBooster will be available in LocalViking and Local Brand Manager.


2:37 Q&A with the guest

32:00 Questions from the guest:

  • What tools and processes do you have in place to manage so many SEO clients?
  • What are your pricing strategies?

SEO Discussion

45:27 SEO Mad Scientist Update


SEO News For The Past Week

  • Google Helpful Content Update Movement? Yes But Not Widespread.
  • Google Updated Review-Type Results That Can Impact Search Console Reports

SERP Changes & Tests

  • Google Learn Something New Web Story Feature
  • New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?
  • Google Tests Site Name Above URL In Mobile Search Results & Rounded Favicons Again

Google Says

  • Google Home Hub Display Reviews Disclaimer Notice
  • You Don’t Want Google To Rank Your Site In Specific Regions
  • Danny Sullivan: Google Helpful Content Update Is Big But Not A Huge Shake-Up
  • Google: Crawl Rate Spikes Not A Sign Of The Helpful Content Update Rollout

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