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The SEO Vault Episode 155 – Helpful Content For Ranking

Co-hosts: Mike Milas + Bucky Helms

  1. 20% off Local Marketing Mastermind tickets using code LMM20
  2. 20% off Google Data Studio Reporting using code GDS20
  • Google Helpful Content Update Is Now Rolling Out
  • Google Adds “View All Business Profiles” To Web Search Results
  • Google Discover Also Lets You Hide Content From Authors

3:32 Web 2.0 Ranker Weekly Update

  1. 20% off Google Data Studio Reporting using code GDS20

10:39 SEO News For The Past Week

  • Google Helpful Content Update Is Now Rolling Out
  • Google Core Web Vitals Report Adds URL Level Data For Examples URLs
  • Google Adds “View All Business Profiles” To Web Search Results

SERP Changes & Tests

  • Google Tests New Local Service Ads UX
  • Google Discover Also Lets You Hide Content From Authors

Google Says

  • Google: Beauty Blog With Financial & Medical Advice A Bit Sus
  • Google: Don’t Noindex Pages With Comments; keep The Good Comments Only
  • Google: Quality Raters Guidelines Are Not A Collection Of Ranking Tips

SEO Discussion

15:54 The effect of long-form content and multilocation sites on ranking.

18:11 Google’s helpful content update.

29:10 Stripe’s updated Terms of Service

34:45 SEO Mad Scientist update.

Q&A

27:01 For a local SEO medium competition, how many PBN Map Embed Link would you suggest from Web 2.0?

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