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The SEO Vault Episode 152 – Using CTR To Boost Rankings

Co-hosts: Michael Merlino (Special Guest) + Bucky Helms

  • We had a special guest on The SEO vault, Michael Merlino, who is also one of the speakers at the Local Marketing Mastermind. He will be speaking about the importance of creating a brand and entity in local. He uses CTR manipulation and other “engagement signals” to help boost ranking.
  • Legal Ruling May Allow Rumble To See Some Of Google’s Secret Ranking Algorithms
  • Google Business Profile Tests Expandable Menu In Web Search
  • Weekend deals:

               Friday: Get 20% off Press Services using code save20onpress

                Saturday/Sunday: Save 20% on LMM tickets using code LMM20

12:51 Web 2.0 Ranker Weekly Update

  • The Local Marketing Mastermind will be there from September 16th to the 18th and a roundtable on Monday, the 19th. The in-person tickets now come with GoHighLevel access, 3-12 month access and custom snapshot, depending on the ticket level.
  • All monthly managed campaigns come with a free custom, GoHighLevel account.
  • Weekend deals:

                           Friday: Get 20% off Press Services using code save20onpress

                           Saturday/Sunday: Save 20% on LMM tickets using code LMM20

42:07 SEO News For The Past Week

  • Legal Ruling May Allow Rumble To See Some Of Google’s Secret Ranking Algorithms
  • July 2022 Google Product Reviews Update Kicked In on Friday Afternoon
  • Tracking Tools Now Picking Up On The July 2022 Google Product Reviews Update Volatility?
  • Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More
  • Five Years Later: Sites Still Being Migrated To Google’s Mobile First Indexing

SERP Changes & Tests

  • Google Business Profile Tests Expandable Menu In Web Search
  • Google Loading A New People Also Ask In The Footer Section Of Search

SEO Discussion

27:01 Using CTR to get the best ranking results.

Q&A

1:58 Q&A for the guest

24:48 With CTR, is there a way to set up an automation so that new blog posts can automatically get some CTR?

25:59 How do we increase CTR? Are there any other life hacks around that?

 

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