The SEO Vault Episode 136 – Apr 14, 2022

Co-hosts: Sophie Allen + Bucky Helms

  • The egg hunt is live on our website from today till 19th The 1st person to find the Egg each day will win a $50 Amazon git card AND a $50 store credit. Whoever finds the egg on the final day of the sale will win a $100 Amazon gift card AND $100 store credit!
  • Google’s 3rd version of the product review update fully rolled out
  • Comparisons Trigger The Google Product Reviews Algorithm

05:55 Web 2.0 Ranker Weekly Update

  • We are running our Spring SEO Sale up to 19th Save 25% sitewide, with different daily deals.
  • The egg hunt is live on our website from today till 19th The 1st person to find the Egg each day will win a $50 Amazon git card AND a $50 store credit. Whoever finds the egg on the final day of the sale will win a $100 Amazon gift card AND $100 store credit!
  • The 2022 early bird (20-25% off) Mastermind tickets are on sale now on https://localmarketingmastermind.live/ or on the main menu on web20ranker.com under LMM tickets. It will be at St. Petersburg, Florida.
  • Our Infographic service is launching on Tuesday.
  • Free link recs are live!
  • Review management as part of the monthly campaign services will be launched soon.

23:09 SEO News For The Week

  • Google’s 3rd version of the product review update fully rolled out
  • Google On Writing You Tested A Product With The Product Review Update
  • Not All Product Comparisons Trigger The Google Product Reviews Algorithm
  • Google Search Console Will Show Links From A Redirected Domain To New Domain

SERP Updates

  • “Highly Cited” Label In Google Search Tops Stories Now Live
  • Google Search Showing Image Results In Weird Snippet Location
  • Google Search Product Comparison Gains Compare With More Products

Google Says

  • Google Now Says Automatically Generated Content Against Guidelines When Intended To Manipulate Search Rankings
  • Google: No Technical Method To Gain Featured Snippets In Google Search

SEO Discussion

14:00 How to do review and reputation management for your clients.

26:02 Google being against using AI content to manipulate search rankings.

28:01 Google will only trust reviews where you post unique pictures and results of the product and not just on text for ranking.

39:38 SEO Mad Scientist update.

Q&A

17:10 How do you set up your review gate?

33:01 Having difficulties with WordPress when moving from an old site to a new site since the subpages are in HTML. If so, I’ll have to do a 301 redirect. Will that cause me to lose rankings? What type of builder would be best to use? What are your thoughts on link wheels and tier link building with web2.0s to your money page? Would such a strategy get your site penalised by Google as being something similar to a PBN?

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