The SEO Vault Episode 135 – Apr 07, 2022

Co-hosts: Sophie Allen + Mike Milas + Bucky Helms

– Weekend deal: 20% cashback on links, and 10% link recs coupon, after the FREE link recommendations launch. Save 30%.

– Immense Google Search Ranking Volatility; The Tail End Of The Product Reviews Update?

– New Recycling Attribute For Google Business Profiles

– Overview of the new GMB Dashboard.

05.49 Web 2.0 Ranker Weekly Update
– We’re adding voice search and NewsMax to our press release syndication.
– We will launch review management at the end of the month, which will be without additional monthly fee.
– Weekend deal: 20% cashback on links, and 10% link recs coupon, after the FREE link recommendations launch. Save 30%.
– Early bird tickets for Local Marketing Mastermind to be at St. Petersburg, Florida, are live now! The event will be on September 16, 17 and 18th. There’re 10 speaker spots. We’ll announce the speakers in 45 days. Day one we’ll discuss SEO tactics.
– Infographics Service is being launched soon.
– SERP Results beta testing will be live next week.

21:23 SEO News For The Past Week
– Immense Google Search Ranking Volatility; The Tail End Of The Product Reviews Update?
– New Recycling Attribute For Google Business Profiles
– Google Help Doc Adds In-Store Products Helps With Local Visibility
– Google My Business App Going Away
– Google Business Profile Review Tool Now Works For Larger Accounts

SERP Changes
– Google Expands Automotive Search Comparisons?

Google Says
– Google: Thin Content Issues Are Site Specific, Not Always Page Specific
– Word count is not a good metric to determine thin content on a site level.

SEO Discussion
28:25 Overview of the new GMB Dashboard.
32:40 Update on the Google Analytics 4 app.
42:33 John Mueller mentioning that AI generated content being penalized.
46:52 SEO Mad Scientist update.

Q&A

37:51 What services would you recommend for me to offer from your company to a client in-home the home service niche to a tank on local and regional (solar, roofing, HVAC)?
41:39 What are custom signals?

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