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The SEO Vault Episode 134 – Mar 31, 2022

Co-Host: Mike Milas + Bucky Helms & Sophie Allen

  • Weekend deal: Get $40 off all new Monthly GBP SEO Campaigns.
  • We have a launch date for the review management system without monthly fee.
  • Google: Keep Old Redirected URLs In Sitemaps Files Temporarily

4:04 Web 2.0 Ranker Weekly Update

  • Local Marketing Mastermind will be at St. Petersburg, at The Hilton on September 16, 17 and 18th. Early bird tickets will be available from 4th We have a limited number of exclusive level tickets, for the private roundtable.
  • We have a launch date for the review management system without monthly fee.
  • The Free Quarterly Webby was yesterday for getting Fast wins. Replay will be available from next week.
  • Weekend deal: $40 off new Monthly GBP SEO Campaigns.
  • The first SEO testing quarterly report will be up next week.

13:40 SEO News For the Past Week

  • For Google Updates, The Product Reviews Update III Is Not That Huge – So Far
  • Now Seeing Volatility For The Google Product Reviews Update (v. March 2022)
  • Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content
  • Google Audio Knowledge Panel To Listen In Your Language

SERP Changes

  • Google Continues Expandable Tab Search Result Snippets Test
  • Google Search Local Pack Refine Query & Location Search Box
  • Google Search Highly Cited Stories & Come Back Later For Evolving Results

Google Says

  • Google: It’s Best To Have Google Discover New Sites With External Links Over URL Submission
  • Google: Keep Old Redirected URLs In Sitemaps Files Temporarily
  • Google: Nofollow Is Not A Dampening Factor

SEO Discussion

18:05 Rollback in the local with partial match or exact match brands.

24:01 SEO Mad Scientist Update

Q&A

36:25 Do you have any info on text markup (inline) content?

38:02 I have a local client with 3 listings: Her name, her training school, and her clinic.

She’s closing her massage clinic and just focusing on the training school. The one with her name just shouldn’t exist.

All with the same address and phone number. Name & clinic go to the same website, training school goes to the only website she’s keeping.

Should we merge all 3? Or “close” 2 and keep 1?

44:41 I think one of my websites is not indexing, slowly being removed from the index because of duplicate content. The city pages are too similar. Are there tools that can show me what I need to remove for duplicate content penalty?

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