The SEO Vault Episode 126 – Feb 3, 2022

Co-Host: Mike Milas Bucky Helms + Sophie Allen

  • Weekend Deal at Web 20 Ranker – 20% off Site wide & 15% cash back to use at Freshlinks
  • Google Maps Details Review Spam Policy Enforcement Systems
  • Google is promoting the Pointy “Help customers find products they need” by connecting your in-store product inventory with Google Search and Maps.
  • Google: We Don’t Count Links On Domain Level
    And much more!

Web 2.0 Ranker Weekly Update

  • Weekend Deal at Web 20 Ranker – 20% off Site wide & 15% cash back to use at Freshlinks
  • Less than 150 members until we reach 5k on Local SEO Community FB Group – we will do a big giveaway then!
  • Chaz’s LIVE Local Page Audit Video published https://www.youtube.com/watch?v=LEX2pk7lbpg
  • SERP Results beta group is ALMOST FULL GET IN NOW BEFORE BETA IS CLOSED FOR GOOD
  • We also want to start offering a deep dive into one of your sites and LIVE review as well as audit that brand on the SEO vault and you could even get some free or greatly reduced services to help you guys if you want to have one of your brands looked at!

SEO News For The Past Week

  • Google Help Doc Goes Deeper On SafeSearch With Troubleshooting Section
  • Both Google Ads & Microsoft Bing Ads Revenues Up 32%
  • Google May Share Your Google Discover Likes Anonymously With Publishers
  • Google Ads Can Auto Apply Recommendations & New Recommendations For Discovery Campaigns
  • Google Local Pack Listen & Translate Feature
  • Google Maps Details Review Spam Policy Enforcement Systems
  • Google is promoting the Pointy from Google solution in Google Business Profiles dashboard, Colan Nielsen explained on Twitter. Google is placing this box that says “Help customers find products they need” by connecting your in-store product inventory with Google Search and Maps.
  • Google Search Console Domain Properties Can Now Be In Search Results
  • The New Google Partners Program Is Here

SERP Changes/Test

  • Google Tests Lens Button In Search Bar On Desktop Search

Google Says

  • Google: We Don’t Count Links On Domain Level
  • Google: We Do Not Give Full Weight To All Links

SEO Discussion

19:35 New Google Partners Program
22:45 Google Promotes Pointy From Google In Business Profiles
28:00 Google Maps Details Review Spam Policy Enforcement Systems
35:38 Google Don’t Count Links On Domain Level
32:23 SEO Mad Scientist Update: Wrapping Up Product, Google Site and Spamming a GMB Tests

SEO Q&A

41:18 Is it better to purchase 10 hours of custom signals alone for the $189 or to purchase 5 hours of custom signals with AI article submissions for $178? The goal is local optimization for map ranking. Your answer was 10 hours because they’ll start w local and niche signals which tend to be most impactful… Is this still being seen now
46:00 About GMB/GBP, you used to be able to fiddle around the options in the support portion of the console to contact GMB support via chat.. Has anyone had luck with that recently?
48:25 Search Console has External Links & Internal Links. Why are Internal links in the panel if Google doesn’t see value in them

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