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The SEO Vault Episode 109: Oct 7th, 2021

Co-Host: Bucky Helms + Mike Milas + Sophie Allen

– Google: Directory Article Submissions And Bookmarking Links Are Against The Webmaster Guidelines
– Google Hotel Listing Gains Eco-Certified Badges
– Google SearchOn Event
– Large Algorithm Update (October 2nd & 3rd)

And So Much More!

2:57 Web 2.0 Ranker Weekly Update
– Philadelphia Mastermind IS November 5th – 7th – Speakers and Itinerary Announced
– Interactive Mastermind Format – 2 Full Days Of Sessions (Saturday & Sunday) – Hands-On Workshops – Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
– One Topic Presented By Victor – Local SEO Strategies For Long Term Rankings – Avoiding Cheap Tactics That No Longer Work But Are Still Commonly Used – Using An Analytical Approach To Guide A Campaign – When To Use Data From A Tool Vs Voiding Misinformation – How Campaigns Should Differ From Each Other + More!
– Dynamic Event – Can Fit 3x The Previous Amount Of People
– You Will Leave With The Pieces Of YOUR Agency That You Need!
– At Certain Access Levels You Gain “Accountability”
– 12 Month Group Comes With Networking & Quarterly Calls
– Learn More About The Mastermind Here: Local Marketing Mastermind
– Confirmed Speakers – Chaz Edwards – Jessie Taylor – Mike Milas – Mike Rayburn – Eldar Cohen – Bucky Helms – Sophie Allen – Jon Kaufman – Traci Rayburn – Jason Guy – Victor Perez + James
– Not Just Web20 Team – All Speakers Will Be In The Exclusive Access Group
– To Learn More About The Weekend Update Subscribe To Web20Ranker: Subscribe
– YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): SEO Vault Archives
– Weekend Deal: Custom Signals Sale – Save 30% Off Citations (Niche, Free NAP Update, Free Unique Content) – Niche Citations – THIS WEEKEND ONLY
– New Blog Post On Linkbuilding – “Does Scholarship Linkbuilding Still Work?”
– SPECIAL EPISODE DEAL Save 20% (1 Time) on Accelerated GMB campaigns with coupon code: accelerate109 – Google My Business SEO Accelerated Campaigns

56:13 SEO News For The Past Week
– Google Hotel Listing Gains Eco-Certified Badges

SERP Changes/Tests
– Google SearchOn Event – More On Googles MUM, and redesigns to the Google Search Experience.

– Google Search Drops Support For Internet Explorer 11

– Chrome Testing Side-By-Side Search And Journeys

– Large Search Algorithm Update (October 2nd & 3rd)

Google Says
– Google: Directory Article Submissions And Bookmarking Links Are Against The Webmaster Guidelines – John Said that directory submissions, article submissions, and bookmarking links are generally against Google’s webmaster guidelines

– Google: Case Sensitive Characters And URLs Does Effect The URL Itself – John Mueller from Google posted a video on URL case sensitivity and said “another place where the exact URL plays a role is robots.txt.”

Q&A:

16:58 Do you have any issues with keyword cannibalization when creating blog posts like “10 tips for finding a roofer in Cleveland Ohio”? I love creating the geo-relevancy but sometimes worry it’ll actually take away from the rankings of a key location page.

34:03 Is anyone else seeing long-term rank drops from the June algorithm update? Couple GMBs with nothing spammy going on had drastic drops and since are struggling to recover.

37:50 When posting a new post to clients GMB using the previous post URL is still beneficial. And do you think those links get indexed?

42:28 I have a client who changed their address when they didn’t need to and now they’ve tried to get like six postcards and they never show up, and it won’t let her verify it in the app either, would you email support?

49:36 Client is ranking for ‘physical therapist’ + location. But for a relevant service eg ‘sports massage therapist’ + location they don’t appear in GMB at all. It’s selected as a GMB service and it’s mentioned on the location page.

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