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The SEO Vault Episode 108: Sept 30, 2021

Co-Host: Jessie Taylor + Mike Milas + Sophie Allen

– Google Responds To Automobile Industry – The Data Is Not Stolen, It Is Licensed By Google
– Google’s Query Interpretation May Shift Over Time
– Google Local Pack Header Can Show Brands Over Keywords In Search
– Google Adds Booking Links And More Information For Points of Interest

And So Much More!

4:34 Web 2.0 Ranker Weekly Update
– Philadelphia Mastermind IS November 5th – 7th – Speakers and Itinerary Announced
– Interactive Mastermind Format – 2 Full Days Of Sessions (Saturday & Sunday) – Hands-On Workshops – Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
– One Topic Presented By Victor – Local SEO Strategies For Long Term Rankings – Avoiding Cheap Tactics That No Longer Work But Are Still Commonly Used – Using An Analytical Approach To Guide A Campaign – When To Use Data From A Tool Vs Voiding Misinformation – How Campaigns Should Differ From Each Other + More!
– Dynamic Event – Can Fit 3x The Previous Amount Of People
– You Will Leave With The Pieces Of YOUR Agency That You Need!
– At Certain Access Levels You Gain “Accountability”
– 12 Month Group Comes With Networking & Quarterly Calls
– Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8
– Confirmed Speakers – Chaz Edwards – Jessie Taylor – Mike Milas – Mike Rayburn – Eldar Cohen – Bucky Helms – Sophie Allen – Jon Kaufman – Traci Rayburn – Jason Guy
– Not Just Web20 Team – All Speakers Will Be In The Exclusive Access Group
– To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/
– YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): https://www.youtube.com/playlist?list=PLuV7H8–TOjjdNQcu_XyjcJEDSamE_MaHhttps://youtube/t
– Agency Growth Webinar Has Been Rescheduled to October 5th, at 1 PM EST
– Weekend Deal: Custom Signals Sale – Save 25% On The First Month For Monthly Custom Signals – THIS WEEKEND ONLY
– New Case Study On Local SEO – Strategies For Multi-Location Businesses
– Last Weeks SEO Mad Scientist Test On Unicode – This Weeks Test Is Continuing With Unicode

27:40 SEO News For The Past Week
– GMB Added Latino-Owned Attributes

SERP Changes/Tests
– Google Tests Seller Rating Product Star Reviews Box Interface
– Google Local Pack Header Can Show Brands Over Keywords In Search
– Google Adds Booking Links And More Information For Points of Interest

Google Says
– Google: Sitemap Location In Robot.txt Inconsequential – John Was Asked A Question About The Location Of The Sitemap In Robot.txt And If Where It Is Located Matter – He Stated, No
– Google: Best Not To Have Category Pages That Contain Sponsored Products
– Google: We Licensed The Automobile Data In Search, It Does Not Come From The Web – Danny Sullivan
– Google: 200+ Ranking Signals Figure Is Misleading – John Mueller Stated That It Was Misleading In The Sense That It Is Hard To Quantify The Number Of Ranking Signals Google Uses
– Google’s Query Interpretation May Shift Over Time As Searcher Intents Change – John Stated That He Imagines That The Intent Shifts Automatically Over Time

Q&A:

15:03 My question is about Google LSA, Google Guaranteed, I have a client that is using LSA, has a fairly high budget but doesn’t show in LSA when looking for “service” or “service + city”. If you look for “service + zip” they’ll show every time. What would be the cause, and resolution?

18:51 Question regarding the recent case study (“How We Achieved Map Pack Rankings For A Multi-Location SAB“) can you be clear regarding the postcards, once the postcard is received and the listing is verified, you do not change it to a SAB, nor block off the address, correct?

19:15 Did an accelerated GMB service get done on every GMB listing?
21:59 How did you determine how often you would open up a GMB?

36:48 What Is The Best Strategy To Compete With Competitors In A Super Competitive Niche From A Brand Perspective?

45:09 I just created a GMB, it auto verified it? does that happen?

53:45 Has anyone noticed that when a client is running Google guaranteed ads is it harder to get them into the 3-pack?

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