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The SEO Vault Episode 103: Aug 28, 2021

Co-Host: Bucky Helms + Mike Milas + Sophie Allen

Google Posts Can Now Appear On Third-Party Sites Without Your Knowledge
Google Ads Campaign Redesign
Google: Personalization In Search Is Extremely Light & Rare For Ranking
Google Has No Plans To Separate Out Control Of Indexing For Discover Or Top Stories

And So Much More!

7:50 Web 2.0 Ranker Weekly Update
– Philadelphia Mastermind IS November 5th – 7th – Early Bird Discount is NOW LIVE! – Speakers and Itinerary To Be Announced
– Interactive Mastermind Format – 2 Full Days Of Sessions (Saturday & Sunday) – Hands-On Workshops – Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
– Dynamic Event – Can Fit 3x The Previous Amount Of People
– You Will Leave With The Pieces Of YOUR Agency That You Need!
– At Certain Access Levels You Gain “Accountability”
– 12 Month Group Comes With Networking & Quarterly Calls
Check Out Ticket Prices (Early Bird Discount Until End Of August!)
– Early Bird Discount Ends In 1 Week! – Take Advantage Of The Discount Now!
– Cleaning Up The Web 2.0 Website – Currently Doing Research On The Customer Side (User Experience)

31:28 SEO News For The Past Week
– Google Posts Can Now Appear On Third-Party Sites Without Your Knowledge – Google My Business Posts – Google Will Notify You When Your Posts Are On Google Services And Third Party Sites
– Google Ads Update – New Redesign For Campaign Wizard
– Recent Bug Lead To Impression Declines

SERP Changes/Tests
Google Continuing To Test “People Also Ask” And “People Also Search For” – Tests For Multiple Types Of Carousels – “People Also Research” And “People Also Shop For In Similar Products”
Google Confirms Titles Did Change – Google Stated That They Are Not Using The Searchers Query
Google Link Spam Update Complete
– Google My Business Products Now Need to be Reviewed

Google Says
– Danny Sulivan Confirms That Personalization Is Not A Huge Part Of SERPS And Rankings
– John Mueller Stated That There Are No Plans To Separate Indexing

Q&A:

4:50 How Many Citations Are Included In The Web 2.0 Citation Cleanup?
12:23 We Have A GMB That Is Ranking Better Outside The Service Area Then Inside, actually by far, Any Idea How Or Why That Happens?
15:44 My Clients GMB Got Instantly Suspended For Appliance Repair Company. It’s A Real Business And A Real Address… Does Anyone Have Any Ideas Why?
17:22 I Have A Landscaper Client And Google Keeps Making A Massive Amount Of Suggestions To The Categories. What Should I Do? I Declined The Changes And Google Keeps Adding Them.
20:55 Postcard Verification Is Still The Gold Standard Though?
24:57 When Analyzing Competitors URL Structure And All The Top Results are using older methods like “location + kw” pages instead of internally linking location pages to non-geo service pages, do you replicate the SERPs old structure or use cleaner method w internal linking?
29:00 Do You Still Believe In Reverse Driving?
44:28 I Saw A Lawyer Putting His Services Into Products. You Think Google Will Dump On That?

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